Top 10 Frequently Used Video Output Formats

Those who want to convert a media file into a different output format need to choose the platform for the playback such as CD, DVD, KIOSK, WEB, Apple Device etc. Once the platform is selected the next step will be the selection of the output format. Selection of the output format is the most crucial part of video conversion.

The output format is selected according to the playback method preferred by the audience. Though there are numerous formats for the videos, the most frequently used video output formats include, MPEG, H.264, AVI, MP4, WMV, MOV, MKV, AAC, DVD, VCD.


MPEG is Moving Picture Experts Group. Since MPEG has an international standard it has more compatibility. In addition, MPEG ensures a better compression ratio. It can reach up to the ratio 200:1. MPEG has four output formats – MPEG.1, MPEG.2, MPEG.3 and MPEG.4.

MPEG.1 is the initial compression standard. It is used as the standard for VCD and includes the Layer 3 audio compression format. It can be applied to different pieces of equipment like CD, VCD and CD-ROM. MPEG.1 has wide applications such as in digital telephone network and education network. It is also used for audio transmission on the internet.

MPEG.2 offers better image quality and higher transmission rate. It is used for broadcast-quality television. This format is used in digital satellite TV services, digital cable television signals, and SVCD.

MPEG.3 was designed for HDTV. However, when it was found that MPEG.2 is suitable for HDTV, MPEG.3 was omitted.

MPEG.4 is mainly for videophone, videomail and electronics. This format requires lower transmission rates between 4800 – 64000 bits/Sec. This format is ideal for interactive AV service as well as remote monitoring.


H.264 for the Apple devices enables the creation of video files that are suitable for playback with iTunes, iPod, and Apple TV. H.264 FOR Blu-ray is specifically for the Blu-ray disc. H.264 for DVD Studio Pro has a variety of applications including HD-DVD.

H.264 is the standard for the digital video codec that is compressed very high. It is also called MPEG-4 Part-10 or MPEG-4 AVC. This format can cover a wide range of code rates as well as video resolutions. It works on all kinds of systems and networks like DVD storage, multicast, RTP Network etc.


Audio Video Interleave is a multimedia file format introduced by Microsoft. It belongs to the Video for Windows technology. This format can contain both audio and video data in the file container. The format is mainly used to store video information from TVs and movies of multimedia discs.


It is an abbreviation for MPEG-4 Part 14. MP4 file is used to contain MPEG-4 media. It not only includes MPEG-4 audio and/or video, subtitles, images, but also allow for 3D graphics, menus and user interactivity.


Window Media Video is the video file format for proprietary codecs of Microsoft. It has a higher compression ration when compared to MPEG.2. This format is suitable for network broadcast and transmission.


It is a MPEG 4 video container file format. It is compatible both with Mactonish and Windows platforms. MOV is the default video format of QuickTime.


It is a Matroska (English word derived from the Russian word Матрёшка) file designed to store video and audio files. MKV is mainly used as an alternative to AVI and MP4.


Advanced Audio Coding is developed by Dolby, FhG, AT&T, Sony, and Nokia. It is a standardized encoding for digital audio. It is the default format for iPod, iPhone and iTunes. It is also the standard format for Playstation 3 and Nintendo Wii.


It is the abbreviation for Digital Video Disc. This format is normally used to store video as well as data. The DVDs can store data 6 times more than that by CDs. The DVDs can be played on computers as well as dedicated players.


It stands for Video Compact Disc. This digital format is used for storage of video on a compact disc. The VCDs can be played in dedicated players and also in the video game consoles.

5 Reasons Why You Should Maneuver Facebook Marketing

Typically customer referrals and word of mouth advertising is most effective in building your brand and gaining new customers. With the help of Facebook, word of mouth advertising has been tweaked just a little bit to become even better.

Customers are no longer limited to the friends they see or regularly talk to, but can spread the word about your products and services to friends, acquaintances, family members and sometimes even people they’ve never met. With the help of the Internet and access to countries all over the world, Facebook marketing is a valuable tool for every small business that hopes to remain relevant in today’s generation.

Facebook should always be used to build solid relationships with people you care about and need for your business. Before starting a marketing plan that includes Facebook, it’s important to have a long-term goal and know what you hope to get out of your plan. Your relationships become mutually beneficial when you gain more customers and your customers gain access to a service or product they love.

Facebook Marketing

Build Relationships

Companies often make the mistake of trying to be interesting rather than interested in their prospects. Rather than talking about what you can offer to your customers non-stop, work to build relationships and set a foundation. Build relationships with the people you connect with through Facebook and give customers the chance to specifically ask about your product or service.

The Simple Things

Something as simple as a profile photo can affect how customers view your brand. Every detail must be closely watched on your Facebook advertising campaign to make sure that you are sending the message that you want consumers to receive.

Professional pictures are ideal, and consumers typically prefer photos with faces or people. Use good lighting, and use photos that portray that you are a trustworthy and friendly company. Interacting with consumers on social media gives you a chance to show them that you are just like they are, and puts you on their level. This builds trust and loyalty between your brand and your customers.

Common Sense Comes in Handy

Before you post an update, upload a picture or invite someone to a page, stop and think about what you are doing and what you hope to accomplish. Only post pictures that maintain your status as an authority or pictures that promote your products. Think about how you want your customers to perceive you each time you post, and remember that negative posts often leave a bad taste in the mouth of consumers for long period of time. Ask yourself the following questions each time you post:

  • Is this information something I would wish to see or read?
  • Would reading this post turn me off to a particular company or brand?
  • Does this post contain any helpful or insightful information for the average reader?
  • Does my post sound pitchy or spammy?
  • Do I come across as trustworthy?
  • Does the post convey that I care about my customers and what they want?

Any posts that don’t accurately portray your brand or company should be avoided. Remember that once something is posted, it can’t ever be taken back, and you can do permanent damage to your brand with an inappropriate post.

Encourage Conversation

If your posts are interesting and thought-provoking, you encourage customers and Facebook users to visit your page and participate in an enlightening conversation. You also build brand loyalty and show your customers that you value their opinions. Think of your own personal Facebook page, and what types of updates and posts receive comments and which are glossed over.

You want to reach for posts that are honest, engaging, interesting and humorous to draw consumers to your page. Facebook can help you to create a lasting impression on consumers, but it is up to you to determine what kind of impression will be.

Facebook and Higher Profits

With Facebook, you have the chance to reach millions of people every day. You also completely control your message and how it is presented. Investing time, money and energy into a Facebook advertising campaign ensures that you are accurately portraying to consumers what your business stands for. You have the chance to turn regular viewers into loyal customers if you manipulate the message and focus on portraying the best parts of your brand on Facebook.