Learning what it takes to execute a successful digital marketing strategy is a complex process, with large consumption of information, tests and practical experiments to validate the new concepts.
While certain parts of this process are true alphabet soup, others can be a little confusing. How many times have you learned about a concept and thought “But this is not the same as…”?
A good example of this is the dual CMS and hosting. If your knowledge of both is basic, you should know that hosting is about keeping a website up and that CMS is what keeps a blog running. Wait, isn’t it all the same?
No. There are clear differences, and in this article, we will show you what they are. In addition, we will take a closer look at each theme and how important both are for your company to do well on the internet.
First of all, what is CMS?
The meaning of the term CMS (Content Management System) can be translated as a Content Management System.
And the name is very self-describing since the purpose of the software is to organize a content strategy in a complete way.
This includes facilitating the planning, production, editing, optimization, and distribution of the content of a blog or portal. If you have or have had a blog, it is very likely that you have seen or used a system like this.
After all, it is not just the ease of working on a daily basis, but technical points, such as the creation and maintenance of a database to store all the published material.
Popular CMS software on the market
If you start now a detailed search for all the CMSs on the market, there will be no time to analyze so many options in detail. The number of content management systems, free or paid, is absurd.
But the purpose of this article is not to talk too much about all the systems on the market, but to give guidance to those who are interested in finding the best tools.
With that, we will keep the focus on 3 of the most used and respected CMS software in the world. See why they reached this status and how they can help with their strategy:
Want a single reason to use WordPress and not worry about all the other alternatives? It is the most used worldwide!
To give a bigger context, here are some significant numbers about the platform:
WP represents no less than 59.9% of all sites that use some type of CMS in the world;
WordPress’s market share is 31.4% ;
the number of sites using the platform is already over 26 million and continues to increase.
Does the strength of WordPress mean that it is the only reliable and quality CMS? On the contrary. Joomla! it also has great merits, it is used and recognized worldwide.
The open-source system has received several awards as the best application in recent years, which shows the solidity of the platform and the strength of its community.
In addition to these qualities, the mark of 2 million active websites in the world was achieved by Joomla! due to factors such as system flexibility and ease of scaling.
The idea of Drupal, which has many of the principles of WP (like the language in PHP and the huge community of developers) is to empower digital projects that stand out from the rest.
In other words, Drupal is best suited for larger and more ambitious projects. So, if your idea is to create a powerful website capable of supporting a large volume of content, multiple domains, and languages, you can count on the system.
What is the so-called hosting?
You are only reading this blog now because it has a hosting service. All other tabs are now open in your browser as well.
Web hosting is like rent to keep your site available on the Internet. If you do not hire this service, your blog can only be viewed on the local machine on which it was programmed, that is, it will be of no use.
There are many types of hosting, which we will explore below, and companies that sell this type of service, with monthly, quarterly and even annual payments.
Different types of hosting
The idea of hiring a hosting service could not be simpler: without it, your website will not work. That simple. But in practice, there are some aspects that need to be considered before hitting the hammer.
Want help in this process? To better understand the 4 main types of web hosting, and how they are different from each other:
1. Shared hosting
It is the most common type of hosting, where multiple sites share the same server.
The attractions of shared hosting are the competitive price and the fact that it responds well to the demand of most websites and blogs, which do not have as much traffic.
There are even free shared hosting options , but they are only indicated for tests or sites that wish to receive few visits, such as static pages.
2. Cloud hosting
Cloud hosting works with multiple physical servers that distribute data processing over a large space in the cloud.
So, if one of the servers experiences problems, your site is not at risk of going down or running too slow. Because of this flexibility and security, the cost is higher than that of shared hosting. You can go for an hourly cloud server package based on your needs and business requirements.
3. VPS – Virtual Private Server
The virtual private server, like cloud hosting, creates a virtual machine on the server in order to share resources and improve the cost-benefit ratio.
The difference is that instead of having multiple machines sharing a space in the cloud, here the space of each machine is divided by several projects. Thus, the VPS is the intermediary between shared hosting and cloud hosting.
4. Dedicated server
The dedicated server is the most secure and robust type of hosting, recommended for websites or applications that need a lot of firepowers and a high level of security.
As the server is 100% yours, it is fully customizable to your needs. Obviously, its cost is also much higher than the others.
When to Hire a hosting service?
Does your company really need a hosting service? If your purpose is to start one of the three types of projects below, the answer is yes. Understand why:
Own website or blog
As we already said, you can’t have a website without hosting, not even a bad website! So, no matter if your intention is to have a simple page with little information or a mega content portal, you need hosting first.
But remember that choosing good accommodation calmly is important. Before deciding on a solution, think about your future projects and the infrastructure needed to handle them.
Online stores need a more robust hosting and ready to scale. After all, the goal of any digital entrepreneur is to see their business grow.
If all goes well, the number of visits, purchase transactions, and support requests will only increase. All of this requires greater server processing power, and common hosting may not be enough.
Subscription systems, also known as SaaS (Software as a Service) are as complex as an online store, or even more.
It is not uncommon to find hosting services made exclusively to meet the huge demand for this type of application.
SaaS projects are usually paid for or follow a Freemium model (a free plan that attracts to the paid plan). With that, they need to withstand high traffic and data processing, since no customer wants a product that suddenly goes down.