Typically customer referrals and word of mouth advertising is most effective in building your brand and gaining new customers. With the help of Facebook, word of mouth advertising has been tweaked just a little bit to become even better.
Customers are no longer limited to the friends they see or regularly talk to, but can spread the word about your products and services to friends, acquaintances, family members and sometimes even people they’ve never met. With the help of the Internet and access to countries all over the world, Facebook marketing is a valuable tool for every small business that hopes to remain relevant in today’s generation.
Facebook should always be used to build solid relationships with people you care about and need for your business. Before starting a marketing plan that includes Facebook, it’s important to have a long-term goal and know what you hope to get out of your plan. Your relationships become mutually beneficial when you gain more customers and your customers gain access to a service or product they love.
Companies often make the mistake of trying to be interesting rather than interested in their prospects. Rather than talking about what you can offer to your customers non-stop, work to build relationships and set a foundation. Build relationships with the people you connect with through Facebook and give customers the chance to specifically ask about your product or service.
The Simple Things
Something as simple as a profile photo can affect how customers view your brand. Every detail must be closely watched on your Facebook advertising campaign to make sure that you are sending the message that you want consumers to receive.
Professional pictures are ideal, and consumers typically prefer photos with faces or people. Use good lighting, and use photos that portray that you are a trustworthy and friendly company. Interacting with consumers on social media gives you a chance to show them that you are just like they are, and puts you on their level. This builds trust and loyalty between your brand and your customers.
Common Sense Comes in Handy
Before you post an update, upload a picture or invite someone to a page, stop and think about what you are doing and what you hope to accomplish. Only post pictures that maintain your status as an authority or pictures that promote your products. Think about how you want your customers to perceive you each time you post, and remember that negative posts often leave a bad taste in the mouth of consumers for long period of time. Ask yourself the following questions each time you post:
- Is this information something I would wish to see or read?
- Would reading this post turn me off to a particular company or brand?
- Does this post contain any helpful or insightful information for the average reader?
- Does my post sound pitchy or spammy?
- Do I come across as trustworthy?
- Does the post convey that I care about my customers and what they want?
Any posts that don’t accurately portray your brand or company should be avoided. Remember that once something is posted, it can’t ever be taken back, and you can do permanent damage to your brand with an inappropriate post.
If your posts are interesting and thought-provoking, you encourage customers and Facebook users to visit your page and participate in an enlightening conversation. You also build brand loyalty and show your customers that you value their opinions. Think of your own personal Facebook page, and what types of updates and posts receive comments and which are glossed over.
You want to reach for posts that are honest, engaging, interesting and humorous to draw consumers to your page. Facebook can help you to create a lasting impression on consumers, but it is up to you to determine what kind of impression will be.
Facebook and Higher Profits
With Facebook, you have the chance to reach millions of people every day. You also completely control your message and how it is presented. Investing time, money and energy into a Facebook advertising campaign ensures that you are accurately portraying to consumers what your business stands for. You have the chance to turn regular viewers into loyal customers if you manipulate the message and focus on portraying the best parts of your brand on Facebook.